RIGHT NOW,
YOU'RE POURING EVERYTHING INTO YOUR COFFEE BUSINESS,
YET:
You're competing on price with inferior brands
- watching them win shelf space while you struggle to explain why your coffee is worth more
Your "premium specialty coffee" message sounds like everyone else's
- leaving customers confused about what makes you different
You're invisible to the exact customers who would pay premium prices
- if only they understood your true value
Every rebrand attempt feels like expensive decoration
- new logos and packaging that don't move the needle on sales
You know you're special but can't articulate WHY
- leading to painful price negotiations and lost opportunities
THE UNFORTUNATE REALITY
Lesser products with clearer positioning are outselling you while you're stuck being "another good coffee company."
BRANDS WE'VE WORKED WITH...
Imagine...
Waking up to wholesale inquiries from premium retailers who already understand your value. Customers proudly sharing your story because it's their story too. Charging prices that reflect your quality without a single objection - because your positioning makes comparison impossible.
This isn't fantasy. It's what happens when you stop competing on coffee and start owning a category that only you can claim. When grocers place you prominently because they know exactly who you serve. When your brand becomes shorthand for something bigger than beans.
It's what happens when you stop competing on coffee and start owning a category that only you can claim. When grocers place you prominently because they know exactly who you serve. When your brand becomes shorthand for something bigger than beans.
BECOME A COFFEE...
ARCHITECT
The Coffee Architect Brand Method is the only comprehensive positioning system specifically designed
for coffee businesses, it repositions you from invisible commodity to irreplaceable category leader.
Using the same 7-step process I've refined over 20 years with leading coffee brands.
GET STARTED RIGHT NOW!Read the playbook that helped Gorilla Coffee triple their revenue,
landed Taylor Lane in Costco, & turned FoamAroma from invisible to industry leader.
"Darleen's positioning process transformed our 10-year struggle
into industry recognition. We went from 'another lid company' to 'The Un-Lid' - and Onyx Coffee noticed.
This isn't theory. It's battlefield-tested strategy."
- FoamAroma Founder
HERE'S WHAT YOU'LL MASTER:
STEP 1
Gathering Market Intelligence
Find the white space everyone else missed
• Industry research tools and frameworks
• Competitor blind spot analysis
• Market opportunity mapping template
• Uncover positioning gaps worth millions
STEP 2
Minding Your
Own Business
Excavate your hidden differentiators
• Brand archaeology exercises
• Founder story mining techniques
• Asset inventory worksheets
• Discover advantages you didn't know you had
STEP 3
Analyzing Your Competition
Map the battlefield like a strategist
Competitive positioning matrix
Category mapping frameworks
Differentiation opportunity finder
Result: See exactly where to win
STEP 4
Understanding
Your Audience
Get inside your ideal customer's min
Customer archetype builder
Pain point excavation tools
Value perception mapping
Result: Know what they'll pay premium for
STEP 5
Creating Detailed Competitor Profiles
Turn competitive intelligence into strategic advantage
✓ Competitor weakness identifier
✓ Positioning gap analyzer
✓ Opportunity assessment framework
✓ Result: Find your defendable territory
STEP 6
Evaluating Market Opportunities
Choose battles you can win
✓ Market sizing calculators
✓ Growth potential assessments
✓ Risk evaluation matrices
✓ Result: Focus on profitable positioning
STEP 7
Developing Your Positioning Strategy
Build your uncopyable market position
✓ Positioning statement builder
✓ Message architecture templates
✓ Implementation roadmap
✓ Result: Own a category of one
"We thought we needed better coffee. Darleen showed us we needed better positioning. Becoming 'Brooklyn's Coffee' instead of just 'premium coffee' tripled our revenue. This method works."
- Former Gorilla Coffee Partner
I'M
DARLEEN SCHERER
After 20 years positioning coffee brands from Brooklyn punk cafes to Fortune 500 product launches, I've discovered something most agencies miss: Your differentiator already exists. It's just buried under industry clichés.
I've helped over 100 coffee businesses find their "only" - that defendable position that makes price irrelevant and competition impossible. From Gorilla Coffee's Brooklyn identity to Taylor Lane's Sonoma heritage to FoamAroma's sensory revolution, I've proven that positioning beats product every time.
Now I'm teaching my complete system so you can transform your brand's positioning without the big price tag.
FAQS
WHY SHOULD I INVEST IN POSITIONING INSTEAD OF BETTER EQUIPMENT?
Your customers can't taste the difference between your $30K roaster and a $15K one. But they'll pay 3x more for coffee that represents their identity. Positioning is the highest ROI investment you can make.
I'VE ALREADY TRIED REBRANDING AND IT DIDN'T WORK. HOW IS THIS DIFFERENT?
Rebranding is decoration. Positioning is strategy. Most rebrands fail because they change how you look without changing how you compete. This method starts with strategy, not aesthetics.
WHAT IF I'M JUST A SMALL LOCAL ROASTER?
Local isn't small - it's defendable. Some of my biggest success stories started with single cafes. Local gives you advantages that national brands would kill for. You just need to position them properly.
HOW LONG UNTIL I SEE RESULTS?
Most clients see immediate shifts in how they talk about their business. Sales conversations change within 30 days. Measurable revenue impact typically appears within 90 days of implementation.
DO I NEED TO CHANGE MY WHOLE BUSINESS?
No. The best positioning amplifies what's already true about you. We're not inventing differences - we're uncovering and articulating the advantages you already have.
WHAT IF IT DOESN'T WORK FOR MY SPECIFIC SITUATION?
If you complete the program and implement the positioning strategy but don't see measurable improvement in how customers perceive and value your brand within 90 days, I'll refund your investment. No questions asked.
CAN YOU REMIND ME OF EVERYTHING I'M GETTING WHEN I SIGN UP TODAY?
You'll receive the complete 7-step Coffee Brand Architect Method, including all video modules, proven examples, and frameworks, plus the Brand Positioning Worksheet.
Total investment: $2,497 (or 3 payments of $897).
CHOSEN NOT COMPARED
“From local roaster to Costco shelves - all because we learned to own our Sonoma heritage instead of competing on quality scores. Darleen's process found gold we didn't know we had.”
- Taylor Lane Organic Coffee
